Are Keywords Important For SEO?

Keywords are an essential component for Search Engine Optimisation. When users make a query, they type certain terms or phrases ( long-tail keywords) to get their desired results. If the high-demand keywords are integrated into your website’s content, your website would rank higher on the search results page. However, the website’s content should not be overflowed with keywords. Search Engines require a balance between useful keywords and helpful information. Therefore, by using the right keywords, in the right amount, your business can direct organic traffic to its website. The experts at Kanootesoft’s SEO agency in Manchester can carry out comprehensive research to ensure that we integrate the right keywords to increase the traffic on your website’s page.