Should I do SEO or PPC? Surely PPC is a better investment

PPC (Pay Per Click) is a digital marketing strategy that requires you to pay for advertisements that improve the ranking of your website on the Search Engine Results Page. While SEO brings organic traffic to your website, PPC drives paid traffic to your web page. With SEO, you are provided with the chance to increase visibility, brand awareness, and build credibility and trust with your customers. Additionally, with SEO, you can attain a high Return On Investment (ROI), as organic search engine traffic can yield an improved ROI, in contrast to the traditional forms of paid media. While both PPC and SEO can be helpful, you must employ the right strategy for your individual business. You can contact our SEO marketing agency in the UK to schedule a consultation session. Our experts can guide you on the right approach you can take with your business.