What is SEO and how does it work?

Search Engine Optimisation (SEO) is a digital marketing technique, which revolves around improving the ranking of your website on the Search Engine Results Page (SERP), such as Google. With an SEO strategy, your website can become more visible to customers, who make a search query for the products and services that you sell in the preferred search engines. Search Engine Optimisation (SEO) experts employ the use of different techniques to improve the ranking of your website. The main SEO strategies use on-page and off-page SEO, which are both directed towards improving your visibility. Search Engine Optimisation works by optimising your website to make it relevant, helpful and aligned with the requirements of the search engine.