Search Engine Optimisation (SEO) involves technical SEO, On-page SEO, Off-page SEO, local SEO, and SEO monitoring. The technical aspects of SEO revolve around the details related to the search engine’s requirements. These may include checking for the page’s speed, crawl errors, broken links, sitemap accessibility, as well as the mobile-friendliness of a website. On the other hand, On-page SEO is concerned with optimizing the web site’s content by integrating relevant keywords and enhancing the user experience. On-page SEO includes in-depth keyword research, building and balancing internal links, and ensuring the quality of the content featured on the web page. Similarly, Off-page SEO is concerned with building links with high-authority websites, so the search engine can recognize the website as a credible source. Additionally, a professional SEO company in London that provides local SEO focuses on optimizing the website to attract the regional demographic. Once every SEO strategy is applied, it is consistently monitored and updated to ensure that there is no drop in the rankings.